by oneafrikan on July 26, 2005
It’s for this reason we need to remember the purpose (contagiousness), the audience (most often those people who are bored at work) and the medium (the internet and, increasingly, mobile devices). If marketers insist on trying to create “viral” elements than it’s important to remember one simple thing: Start with what you know and work your way to an idea, not vice-versa.
Noah makes some interesting points about viral marketing. Go check it out.