What’s new in Online Marketing – Web 2.0 for business?

by oneafrikan on April 20, 2006

e-Consultancy are hosting a web2.0 for business event soon, and if you’re in the UK and are interested at all in anything they’re going to talk about, then you should try make it there.

Here’s an overview of the day for you:
The questions we’ll be answering include:
“Web 2.0” – we’ve heard the buzz but what’s of real business importance here? What real implications are there for your online marketing and e-commerce? What case studies are out there proving the ROI of investing in this area? Is it working for Amazon…?

Search Marketing – we know it’s big and important but what’s the latest in paid and organic search? What’s MSN’s AdCenter like? What about pay per call? And how about organic search – what changes do we need to plan for there?

Online PR – should we be blogging? How powerful is online PR for marketing and sales as well as reputation management? What about RSS feeds, blogvertising, online press release distribution…?

2 comments

Interesting. Did you see the latest about how Google is going to start charging for using its AdWords API? That’s pretty big news to our friends in the SEM business. Their rates will definately be going up.

by hash on April 21, 2006 at 3:42 am. Reply #

Yea, I did hear about that and to be honest from Google’s perspective it makes sense. Unfortunately they hold quite a few of the cards at the moment…

And yea, I would expect rates to go up ;-) Looks like we’re getting into our second succession on the internet landscape…

by Gareth Knight on April 21, 2006 at 10:46 am. Reply #

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