Making digital headway in 2006

by oneafrikan on June 22, 2006

Just posted another piece over at Lemon Foundation on how businesses should be going about finding their digital suppliers… Here’s the intro:

It’s becoming apparent that the digital arena is starting to pick up, certainly much more than it has year by year over the last 4 to 5 years. Businesses are starting to look at their digital / online / technical / IT / software needs and are realising that they really ought to start improving their online presence / taking advantage of sales on the web / leveraging the advantages of online collaboration etc. The corollary to this is that whilst there is a growth in spend, it produces an increase in competition between the vendors or suppliers that provide services to the abovementioned organisations.

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Basically if you’re a business looking to do stuff digitally, I think it’s more important to understand what you want to be doing before you go about finding a supplier, as you’re less likely to be led down the rabbit hole, and more likely to be invested in the outcomes – it also means that you’re more likely to find the right supplier, and less likely to get burnt.

More on this soon though – I’ve got one or two angry posts stewing up some steam ;-)

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