by oneafrikan on June 22, 2006
Just posted another piece over at Lemon Foundation on how businesses should be going about finding their digital suppliers… Here’s the intro:
Itâ€™s becoming apparent that the digital arena is starting to pick up, certainly much more than it has year by year over the last 4 to 5 years. Businesses are starting to look at their digital / online / technical / IT / software needs and are realising that they really ought to start improving their online presence / taking advantage of sales on the web / leveraging the advantages of online collaboration etc. The corollary to this is that whilst there is a growth in spend, it produces an increase in competition between the vendors or suppliers that provide services to the abovementioned organisations.
Basically if you’re a business looking to do stuff digitally, I think it’s more important to understand what you want to be doing before you go about finding a supplier, as you’re less likely to be led down the rabbit hole, and more likely to be invested in the outcomes – it also means that you’re more likely to find the right supplier, and less likely to get burnt.
More on this soon though – I’ve got one or two angry posts stewing up some steam ;-)