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	<title>Comments on: Web 2.0 startups in the UK and startup questions to consider</title>
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	<link>http://www.oneafrikan.com/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/</link>
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		<title>By: David Cruickshank</title>
		<link>http://www.oneafrikan.com/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/comment-page-1/#comment-1143</link>
		<dc:creator>David Cruickshank</dc:creator>
		<pubDate>Fri, 23 Jun 2006 11:15:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.oneafrikan.com/archives/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/#comment-1143</guid>
		<description>Interestingly, Google successfully raised capital without any plans to make money from advertising.  The founders originally had no interest in advertising as they thought it would &#039;devalue&#039; their search service and they later reluctantly went for text based ads as they were the least obtrusive option.  I&#039;m fairly sure that in the UK, with there original proposition, they would have struggled to get the initial capital from traditional UK Angel networks and VCs - but there are always ways and means and great entrepreneurs always find a way.

But that is the challenge faced by advertising-based revenue models.  In order to be of significant value - you have to have the eyeballs.  In order to get the eyeballs you often need money.  And to get money from UK investors, you need a revenue model from the start.</description>
		<content:encoded><![CDATA[<p>Interestingly, Google successfully raised capital without any plans to make money from advertising.  The founders originally had no interest in advertising as they thought it would &#8216;devalue&#8217; their search service and they later reluctantly went for text based ads as they were the least obtrusive option.  I&#8217;m fairly sure that in the UK, with there original proposition, they would have struggled to get the initial capital from traditional UK Angel networks and VCs &#8211; but there are always ways and means and great entrepreneurs always find a way.</p>
<p>But that is the challenge faced by advertising-based revenue models.  In order to be of significant value &#8211; you have to have the eyeballs.  In order to get the eyeballs you often need money.  And to get money from UK investors, you need a revenue model from the start.</p>
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		<title>By: Roger</title>
		<link>http://www.oneafrikan.com/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/comment-page-1/#comment-1142</link>
		<dc:creator>Roger</dc:creator>
		<pubDate>Fri, 23 Jun 2006 09:55:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.oneafrikan.com/archives/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/#comment-1142</guid>
		<description>Hi again,

I hear what you guys are saying about the need for a revenue model upfront and that that could be a problem.

It is possible to create a Google because they were built on a solid foundation of revenue generation, however it may be more difficult to build niche products like Writely, del.icio.us, etc as they are only valuable as part of a whole and therefore their revenue model is buy me.

Companies like 37 Signals have a montra of keep it simple and do what people need not what they wish they had.  I like it.  Its leads to good solid all empowering software down the road while solving the most important issues today.

I don&#039;t know I am of two minds on this, but I think we are stretching when we say a google can&#039;t be incubated out of the UK.</description>
		<content:encoded><![CDATA[<p>Hi again,</p>
<p>I hear what you guys are saying about the need for a revenue model upfront and that that could be a problem.</p>
<p>It is possible to create a Google because they were built on a solid foundation of revenue generation, however it may be more difficult to build niche products like Writely, del.icio.us, etc as they are only valuable as part of a whole and therefore their revenue model is buy me.</p>
<p>Companies like 37 Signals have a montra of keep it simple and do what people need not what they wish they had.  I like it.  Its leads to good solid all empowering software down the road while solving the most important issues today.</p>
<p>I don&#8217;t know I am of two minds on this, but I think we are stretching when we say a google can&#8217;t be incubated out of the UK.</p>
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		<title>By: Gareth Knight</title>
		<link>http://www.oneafrikan.com/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/comment-page-1/#comment-1141</link>
		<dc:creator>Gareth Knight</dc:creator>
		<pubDate>Thu, 22 Jun 2006 16:00:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.oneafrikan.com/archives/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/#comment-1141</guid>
		<description>Hey David

Yea, and that&#039;s the problem for me - the UK won&#039;t produce anything near to Google if the attitude towards innovation doesn&#039;t change.  At the same time, I&#039;m a strong believer in solid revenue models more because I&#039;m interested in creating a sustainable business that will outlive myself than anything else - without that real revenue, you don&#039;t really have a business - you may have a new technology stack, and you may have rounded corners, but you&#039;re not really a business, you&#039;re just a cool site - which I fear many of the US startups you&#039;re / we&#039;re referring to above are...

Anyways, wil be interesting to see how things play out over the next 18 months...</description>
		<content:encoded><![CDATA[<p>Hey David</p>
<p>Yea, and that&#8217;s the problem for me &#8211; the UK won&#8217;t produce anything near to Google if the attitude towards innovation doesn&#8217;t change.  At the same time, I&#8217;m a strong believer in solid revenue models more because I&#8217;m interested in creating a sustainable business that will outlive myself than anything else &#8211; without that real revenue, you don&#8217;t really have a business &#8211; you may have a new technology stack, and you may have rounded corners, but you&#8217;re not really a business, you&#8217;re just a cool site &#8211; which I fear many of the US startups you&#8217;re / we&#8217;re referring to above are&#8230;</p>
<p>Anyways, wil be interesting to see how things play out over the next 18 months&#8230;</p>
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		<title>By: David Cruickshank</title>
		<link>http://www.oneafrikan.com/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/comment-page-1/#comment-1140</link>
		<dc:creator>David Cruickshank</dc:creator>
		<pubDate>Thu, 22 Jun 2006 15:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.oneafrikan.com/archives/2006/06/22/web-20-startups-in-the-uk-and-startup-questions-to-consider/#comment-1140</guid>
		<description>These headings are pretty much the major section headings of a business plan.  So yes, if you&#039;re looking for investment - definitely a good idea to write a business plan, I agree.

Pain, solution, market, competition, team, projections...

Standard stuff but definitely necessary when looking to get investors turned on.

I&#039;ve been talking to a lot of investors recently and it&#039;s clear that startup web businesses without solid revenue models will fail to attract investment in the UK.  In the US, many &#039;Web 2.0&#039; businesses have raised in excess of $5m while in private beta - and that&#039;s just not going to happen here - unless the VC you pitch to has a US arm.

The upshot - the UK will not fall nearly so hard when the next bubble bursts, but we won&#039;t produce the next Google over here either!</description>
		<content:encoded><![CDATA[<p>These headings are pretty much the major section headings of a business plan.  So yes, if you&#8217;re looking for investment &#8211; definitely a good idea to write a business plan, I agree.</p>
<p>Pain, solution, market, competition, team, projections&#8230;</p>
<p>Standard stuff but definitely necessary when looking to get investors turned on.</p>
<p>I&#8217;ve been talking to a lot of investors recently and it&#8217;s clear that startup web businesses without solid revenue models will fail to attract investment in the UK.  In the US, many &#8216;Web 2.0&#8242; businesses have raised in excess of $5m while in private beta &#8211; and that&#8217;s just not going to happen here &#8211; unless the VC you pitch to has a US arm.</p>
<p>The upshot &#8211; the UK will not fall nearly so hard when the next bubble bursts, but we won&#8217;t produce the next Google over here either!</p>
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