by oneafrikan on July 21, 2006
Another posting on e-Consultancy:
Google launches Cost-Per-Action adverts
In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short itâ€™s aimed at getting around the click fraud that is becoming increasingly worrying for Google â€“ where advertisers only derive an income when the website visitor completes an action.