Google launches Cost-Per-Action adverts

by oneafrikan on July 21, 2006

Another posting on e-Consultancy:

Google launches Cost-Per-Action adverts

In an interesting move, Google has started offering cost-per-action advertising to selected website owners on the Adsense programme. In short it’s aimed at getting around the click fraud that is becoming increasingly worrying for Google – where advertisers only derive an income when the website visitor completes an action.

Read: Google launches Cost-Per-Action adverts

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