Web 2.0 is changing the content battlefield

by oneafrikan on July 21, 2006

Another one from e-Consultancy:

Web 2.0 is changing the content battlefield

It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations.

This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity…

Let’s look at some of the key strategic issues to consider.

Read more: Web 2.0 is changing the content battlefield

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