Most over-hyped topic in online marketing?

by oneafrikan on October 6, 2006

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From the horses mouth:

Personally, I’m yet to be convinced that podcasting is going to change the world.

But, hey, I’ll probably live to regret that judgement in a few months’ time.

What do you think is the most over-hyped topic in online marketing? Conversely, what do you think is the most important issue in online marketing at the moment?

We have just set live the “E-lucidator” which hopefully you’ll find fun to have a play with.

It’s a small experiment with attitudinal profiling (and you thought behavioural targeting was the next big thing?).

But on a lighter note the E-lucidator will tell you how like me you are in your views on Web 2.0 and online marketing (thankfully, I’m apparently 99.7% like myself on a re-run…).

But not just me. See who you are most like from our panel of 20 e-marketing gurus from around the world.

And find out an interesting fact or two about each of our gurus. Did you know, for example, that Jim Sterne collects antique meerschaum pipes? I even admit to writing stand-up comedy (for Russ Abbott) in a previous incarnation…

One comment

Hi Gareth,

I too the exam from E-lucidator. It was fun. I had really fun. Most especially when I read the results. It made me say “ouch!”..

Thanks to sharing that up..

by Idea Guy on March 15, 2007 at 9:00 pm. Reply #

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