The pain of blogging

by oneafrikan on March 15, 2007

It seems an age since I last blogged regularly. I mean, I used to live blogging. I love the ideal of it, the ability to communicate with anyone anywhere in the world with access to the internet, the way the long tail brings you together with people in a way that you never thought entirely possible. I love the application of blogging too – support tool, notification tool, reminder tool, news tool, memory tool, family tool, community tool, collaboration tool – and in each of these ways I’ve missed the contact I used to get every day through blogging.

People used to laugh at me and ask me why I blogged – “What’s the point?” they’d say; “Who’s reading your blog?” thay’d ask; and so it went on and on and on. I just smiled and told them that it was more for me than anything else. The catharcism of blogging is unique in human existence I think. When else were we as individuals able to communicate with so many of our own kind at the click of a “Publish” button? That was my excuse and I’m sticking to it. [ As an aside, to all the doubting Thomas’, today I can honestly say that I have a business, doing more business than I could have ever imagined a year ago, with two partners I would have given my left testicle to work with a year ago, doing the kind of work that I love doing, because I blogged. Put that in your pipe and take a deep breath ;-) Blogging works. ]

I used to just read and absorb as much as I could, and then simply point to it. My blog was only useful to people who wanted to find the kind of stuff that I was pointing to. Now, when I do blog, I try to make my blogging useful in it’s own right. There are loads of people pointing so why add to the noise? If you are any good with a search engine these days, you shouldn’t need a pointer – blogs are indexed so regularly now that if you use the right search phrase and you’re specific enough, you go right to the source – so I’m not going to try point anymore unless it’s really something I think you might benefit from, especially if it’s a bit of humour, or something I’ve got first heads up on ;-)

The pain is that good blogging takes time. It’s time consuming because to write something good takes something out of you, and it requires that you think before you write. At the moment, everything I have is being poured into my business to get to where we want to be, so I have little left to give outside of getting sleep, going to gym and running, eating properly, and having a small semblance of a normal social life. I don’t bemoan it, but I do feel guilty for not blogging more than I would like to.

The greater pain is that I have started to realise what I can blog about, where I can actually offer something of value to readers, and the ideas that pop into my head all the time are all great blog posts, but they need time. And like any good cobbler, I’m so busy that I’d rather not blog, than blog something half-arsed and half-conceived.

What do you think?

Anyways, this is a brain fart. I’ve got about 20 mins before I need to catch the last tube home, so I thought I’d post something for a change, and it’s been really cool just letting the words come out. The good news is that I’m starting to change my role within the business, so that I do less code & project management, and more communication, so hopefully that will lead to more regular posts about good stuff. I also need to introduce you to Doris, and I’m really looking forward to that.

Adios for now ;-)

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