Check it out:
Community Guy – Jake McKee Â» Community Contest 2007: Learning to Share
Any robust community is all about sharing; itâ€™s what powers the group. Without an open exchange of ideas, content, and kind words, you donâ€™t have community you merely have a group. Sharing is the social glue that creates long lasting relationships.
In a quest to reduce risk, holding their cards close to the vest, business has forgotten how to share. Your customers & community members what you to pass along information, give them insight into the company/brand they love, and create a relationship thatâ€™s based on a collaboration. Trust is built through this collaboration, and trust is a core tenet of customer interaction.
Think about it – what makes you go back to a community, or enjoy it? It’s the interaction and the sharing…