by oneafrikan on July 11, 2008
I’ve known John since we played hockey together at Jeppe Quandom in Johannesburg in the mid 90’s… and even back then he was always into holistic health, as well as a good party ;-)
So after 6.5 years of being in London, it’s super cool to see him (re-)launch something that is clearly aligned with his interests…. Kaelo.
If you’re in Johannesburg and are looking for someone to look after you and yours, then I’d highly recommend John, he’s an awesome guy.
It is with great excitement and anticipation that Kaelo unveils our new identity, which extends well beyond a visual re-branding, to reflect the physical growth and continuous evolution of our business.
When Kaelo first launched, our intention was to provide corporate Africa with workplace HIV/AIDS solutions – which we continue to do with much success. But Africa needs a much more comprehensive, holistic approach to health and wellness. We are successfully partnering with African companies to meet that need; together we are improving the health and well-being of their people and ensuring a positive return on investment and greater profitability for their businesses.
Kaelo’s work has always been driven by a need to ensure that all Africans can achieve their right to health and wellness – for life. But this cannot be accomplished by addressing HIV/AIDS alone. To support overall health and wellness, we cannot exclude the increasing prevalence of chronic illnesses and disease – and the lifestyle factors that contribute to their prevention or onset and management. Our goal is to ensure an improved quality of life for all working Africans and their families for life.
The time has come to align Kaelo’s corporate image with who and what we have become – a guardian of health and a leader in the journey toward both wellness and lifesaving lifestyle changes.
Kaelo is a seTswana word meaning “guardian” or “guide”. Our new logo is a symbol of Kaelo – our work and our passion for and dedication to the health, well-being and happiness of Africans.
The arms extended represent Kaelo as ‘guardian angel’, offering care, protection, strength and openness, while the circle encompasses wholeness, endurance and perfection. We chose the color green as it is the healing color of nature and of life, symbolizing health, growth, well-being and harmony. Accompanied by our name in grey font, the logo is balanced with sophistication, stability and respectability.
We hope our new look resonates with you and we look forward to continuing to reap mutual and greater benefits as our rapid growth persists. We encourage you to visit our new website at www.kaelo.co.za, but please bear in mind it is a work in progress as we complete our changes. If you have any questions or feedback, please drop us a line – we would be happy to hear from you.
Yours in Health…For Life,
The Kaelo Team