Henrik comments on my Building a Startup You Love (is Hard) pdf / ebook
_ Henrik Torstensson’s Weblog: It is not about being the most frugal

Indeed, frugality is a great trait to have, in my humble opinion, when building a startup. You go and buy fruit and nuts instead of getting food delivered from the Ritz, you use online services with a cheap monthly subscription instead of buying in hardware / software, you start with interns and grow them into superstars instead of hiring FTE MBA grads… there are many examples.

However, I think being sustainable is more important. If frugality is living beneath your means, then sustainability is the bar you set to decide what your means are…. Does that make sense?

Would we be seeing the proliferation of services / apps everywhere, if they all had to make cash from Day 1? Probably not.

We’d be the poorer for it, and have less gimmicks to play with during lunch, but I also think we’d get better quality, and more attention to what is actually useful, as ultimately that is what people will pay for. Anyways, that’s another rant.

Henrik – thanks for the plug