by oneafrikan on February 25, 2009
A heads up to great thinking from Fast Company:
_ A Brilliant Primer on Sustainable Design | Green Day | Fast Company
The presentation clearly visualizes and relates a spectrum of conceptual frameworks for talking about sustainable design–what we at <em>Fast Company</em> call “ethonomics” and what Shedroff says should be called “blue” not “green.” Whether “life cycle analysis”, “natural capitalism,” “biomimicry” or “social return on investment,” these frameworks all take place within the three spheres: Human capital, natural resources and financial capital; Society, the Environment, and the Market; or People, Money, and the Planet. Through the applications of concepts like “dematerialization” (putting less stuff in your stuff, like an ultralightweight keyboard) or product-as-service (Zipcar, a shared car rental service that eliminates the need for car ownership), human ingenuity can replace natural resources, close waste loops and make the world a better plac for the future.
If only more designers thought like this, and business too, and politicians… check it out.