Press release: Businesswire
Omniture have release SiteCatalyst 11, and made a lot of industry leading claims in the progresss. Such as:
- Dynamic “live” integration of Web analytics data into Microsoft Excel featuring single-click refresh of live data
- Desk-top integration supporting executive workflow (ability to access SiteCatalyst reports from within the Windows Start menu or via Windows Desktop Shortcuts.)
- KPI-based dashboards that can be customized for “at-a-glance” views of Web analytics performance in concert with data from other sources CRM, ERP, etc.)
Personally, I’ve not used SiteCatalyst, so cannot comment.
I do however think that if they can get live data which is refreshable into Excel, that is definitely competitive.
Adding a shortcut to Windows, no way.
KPI dashboards are a nice to have, especially if they integrate into exisiting CRM/ERP systems, but I think that won’t remain a competitive advantage for long - the KPI’s are the hard part.
In short, web analytics is all about trends and making decisions based in data that has been crunched, so if they make that trend info really easy to understand using tools executives and decision makers already understand, then that’s good for them.
Problem is, how do you standardise accross industries?
