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Was at Open Coffee last week (looking for developers), and did this interview with Vincent and Eugene from Intruders.tv on Kindo. Talked about how we’ve tackled some of the usual web app issues like scaling our userbase, internationalisation, product dev, marketing tricks, revenue generation….
_ Intruders.tv interview on Kindo.com
Kindo.com is a “new take on the traditional family tree”. In this interview, we sit down with Gareth Knight to talk about Kindo and their user acquisition strategy. Gareth shares with us his experience of attracting users to the site and the effectiveness of strategies such as blogging, Google AdWords and PR.
If you’re building a webapp, could be useful 
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Today’s been one of those days where I’ve focussed on one thing only, for the whole day, so that we could release a major new feature in 14 languages. So that literally means just doing one thing. OK, so I deleted some emails, and answered one or two, but by and large apart from lunch, it’s been nose to the grindstone to get this done. Same for the rest of the team.
And you know what, it’s been one of the more satisfying days in a long while I think for two reasons:
1) we tried something new and got everyone involved in some way
2) we decided this morning we were gonna do it, and we’ve all stuck together today to do it - and I don’t think we would have done if we weren’t all tied to Kindo the way we are.
It really is a baby for us all. Bottom line - Being emotionally tied to your app makes for a good days work! In the days when doing client work was bread and butter, it was a hard ask to get this involved, ‘cos it was always something transitory - this is a totally different feeling.
So we’re done now, and it’s a satisfying feeling - I’m off for a curry with my brother!!
PS. stay tuned for the update!
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This morning we all got into the office and started the day as usual. Get in around 9, get the day started with review of actions (sharpen the saw) and meetings that need to happen, then the daily SCRUM (yesterday, today), then get to it… We knew there was an important press release going out today, but we didn’t know what was going to happen or how it would be reacted to.
Then in the space of a few minutes we’re on the front page of TechCrunch UK, US and France.
We’ve followed a deliberate and intentional strategy (which is obvious by us having 14 languages) of going local fast, which is also reflected in the many blog posts from Kindo friends around the world, so I guess I’m trying to say that whilst we’re not officially an English site (English is not the language with the most users for us), it sure feels good to get that kind of brute force exposure to tech people all over the world. You just have to look at the number of RSS readers that TechCrunch US has (659K), then add UK and FR, to wonder whether our servers will melt today…
On another note, Nils has written a really good post (IMHO) about where we are now, which I’m not going to try and re-produce in tone, but I will say that I’m going to do my best to make sure that when we’re a teenager we’re going to rock
Anyways, more soon - some factoids for you that might be relevant:
- Built with Segaull php framework, flash, jQuery and MySQL
- Been live for 15 weeks
- Languages include Arabic, Chinese (simplified and traditional) and Russian
- Users in around 150 countries
